Build It and They Still May Not Come

Ten years ago or so, launching a web site for your organization was a newsworthy event. You were surely on the cutting edge, maybe even the bleeding edge, when you took the dramatic step of opening your organization up to those relatively few consumers who looked to the Internet as a [...]

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Google just announced, that they are rolling out two new improvements to Google search.

The first offers an expanded list of useful related searches
The second is the addition of longer search result descriptions

Both are designed to better guide usersĀ  to the information they need.
Here is a snippet:
“Starting today, we’re deploying a new technology that can better [...]

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Creating Content For Web Sites

You don’t ever want to create a page just for the search engines.

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