How to Use Social Media for Business
Social media is the new differentiator between organizations that “get it” and organizations that are perceived as being out of touch with the people they serve.

But it is more than a mere perception of being out of touch. There is constant buzz in your marketplace no matter what industry you’re involved in. A great deal of that buzz is generated, and repeated, via social media platforms. If you are not participating in generating, monitoring and influencing that buzz, you are not only missing out on a great opportunity, you risk being buried by your competitors who know how to finesse the social media system. Social Media for Business is the hottest topic as a means of advertising right now. [read the full story]

Tags: blog marketing, business marketing, corporate reputation management, internet marketing, podcasts, social marketing, social media for business, social media solutions, twitter, web videos, YouTube

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Ten years ago or so, launching a web site for your organization was a newsworthy event. You were surely on the cutting edge, maybe even the bleeding edge, when you took the dramatic step of opening your organization up to those relatively few consumers who looked to the Internet as a commerce alternative.

Today, you’re a Luddite if you don’t have a web site and a dinosaur if all your web site does is showcase your products or services and provide an online ordering mechanism. [read the full story]

Tags: search engine optimiation, SEO, Social Media, web site

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Google just announced, that they are rolling out two new improvements to Google search.

• The first offers an expanded list of useful related searches
• The second is the addition of longer search result descriptions

Both are designed to better guide users  to the information they need.

Here is a snippet:
“Starting today, we’re deploying a new technology that can better understand associations  and concepts related to your search, and one of its first applications lets us offer  you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).”

Full article for SEO enhancements

What does it mean?

This feature will now be better able to identify related terms using  your  targeted keyphrase giving you a better chance of being seen.

Call Idea Design Websites and Marketing (813-917-2116) if we can  provide services to help you utilize these new changes.

Tags: Google, search engine results, SEO

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The best way to achieve high rankings and get on the first page of search results is “back linking”. This is when other high quality sites link to you. Reciprocal (where you trade links) is OK but one way links to you are better.

Another important aspect of the link to you is what the link text says. “click here”  isn’t very effective. If you sell widgets and ABC would love to link to you then ask them to use a phrase that contains a keyword and hyperlink that word or phrase.

Tags: back linking, linking, page rank

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You don’t ever want to create a page just for the search engines. The search engines aren’t  your customers. We need to keep our customers in mind, and give them real value  in our content.

Unique and high quality  content that meets the searcher’s original search will make for happy customers. That’s the best way to attain long term success.

Tags: content creation, SEO, Web Design

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If you think Twitter which is a micro-blog tool isn’t serious business then you may want to start reading. We at idea Design are also happy to assist you in setting up a social network.

First signup for Twitter, it.s fast and easy. When you choose a user name try to keep it short since it takes up some of your 140 characters allowed. While you are at it, signup for a personal account as well. Twitter’s blog

More tips coming soon.

Follow me at Twitter for updates on useful links for Twitter and business in general. Twitter:IdWeb

Tags: Social Media, twitter, Web Design

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